Editorial / Editorial Style

Editorial Style 

The credibility of all ACE communications depends on consistency and accuracy, whether you’re writing an email, a Student Commons post, a newsletter article, a social media post or any other content on behalf of the college. One of the surest ways to lose a reader is to have a misspelling or bad grammar in your writing.  

This section is not meant to be an exhaustive writing guide; rather these are the main principles to keep in mind when writing ACE communications (Note: This does not pertain to in-class assignments, which follow the style set forth by the instructor). If you have any questions, please reach out to marketing@ace.edu for guidance.

General Writing Principles 

  • Be clear and concise. 

  • Write in active voice.  

  • Use a smaller word over a big one. 

  • Avoid jargon and acronyms, even ones that are typically part of academia. 

  • Everyone needs an editor. Always doublecheck for typos, misspellings, etc. Even better, have someone else do a quick copy edit for you. 

Example:

Not This: At ACE, we have utilized the very latest principles of research in order to build an LBS1 curriculum that is advanced and high-quality.  

This: ACE used the latest research to build an advanced and high-quality curriculum for the Learning Behavioral Specialist 1 program.