Brand Elements / Graphic Elements
Patterns
Clear and mighty.
Whether these versatile patterns live in the foreground or background, they can quickly convey in a simple way the idea of getting you from point A to point B.
Pattern Overlays
Patterns may be used as a texture on top of a white or color background for visual interest.
WARM COLORS
Color patterns over warm colored backgrounds can be used at 100%, 75%, 50% or 35% opacity using a screen or multiply effect. White patterns over warm colored backgrounds can be used at 100%, 75%, 50% or 35% opacity using a soft light effect.
COLOR OVERLAYING COLOR BACKGROUND
WHITE OVERLAYING COLOR BACKGROUND
COOL COLORS
Color patterns over cool colored backgrounds can be used at 100%, 75%, 50% or 35% opacity using a screen or multiply effect. White patterns over warm colored backgrounds can be used at 100%, 75%, 50% or 35% opacity using a soft light effect.
COLOR OVERLAYING COLOR BACKGROUND
WHITE OVERLAYING COLOR BACKGROUND