Brand Elements / Graphic Elements

Patterns

Clear and mighty.

Whether these versatile patterns live in the foreground or background, they can quickly convey in a simple way the idea of getting you from point A to point B.


Pattern Overlays

Patterns may be used as a texture on top of a white or color background for visual interest.

WARM COLORS

Color patterns over warm colored backgrounds can be used at 100%, 75%, 50% or 35% opacity using a screen or multiply effect. White patterns over warm colored backgrounds can be used at 100%, 75%, 50% or 35% opacity using a soft light effect.

COLOR OVERLAYING COLOR BACKGROUND

warm-color-over-color@2x.png

WHITE OVERLAYING COLOR BACKGROUND

warm-white-over-color@2x.png

COOL COLORS

Color patterns over cool colored backgrounds can be used at 100%, 75%, 50% or 35% opacity using a screen or multiply effect. White patterns over warm colored backgrounds can be used at 100%, 75%, 50% or 35% opacity using a soft light effect.

COLOR OVERLAYING COLOR BACKGROUND

cool-color-over-color@2x.png

WHITE OVERLAYING COLOR BACKGROUND

white-color-over-color@2x.png

Dos & Don’ts

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